Organization's Marketing Communication Tactics

Abstract

This thesis investigates organization’s marketing communication plans and strategies that current organization and business institute use. The thesis starts with marketing communication introduction including its background, integrated marketing communication, literature review and the research question, theoretical framework, conceptual framework, methodology, data analysis and lastly conclusion. Thesis first part give clear understanding for thesis introduction, its background search, and research question that generate through research gap.

Following literature review put light on organization's stakeholder engagement in marketing communication tactics, and the role of effective communication. Different methodology, theoretical framework, conceptual framework and strategies in the marketing communication area are concluded in second thesis part, theory and implementation.

The thesis will concentrate on the marketing strategies, communication tactics, and media channels that businesses use. Depending on their demographics, potential risk factors, the stage of the decision making process, and where they buy the product, the target audiences are described. The creative storyline, attraction, creative strategy, and implementation formats are used to categorize the communication prototype.

The purpose of this study is to look into how marketing communication department of an organization collaborate to create a brand identity, cultivate client relationships, and propel company expansion. According to the results, developing powerful brand interactions requires a unified, multichannel marketing strategy supported by unambiguous, consistent messaging. The thesis delves deeper into how data analytics can improve communication practices provides suggestions for companies looking to maximize their marketing in a market that is becoming more dynamic and demanding.