Transforming small scale and local businesses into global brands
Shanta, Moshiur Rahman; Ahmed, Imtiaz (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202504035562
https://urn.fi/URN:NBN:fi:amk-202504035562
Tiivistelmä
The global expansion of small businesses is key to sustainable growth and competitiveness. This thesis explores how NextGen Sourcing, a Bangladesh-based garment producer, transforms into an internationally recognized brand. The research analyses branding strategies, techniques for market expansion, digital marketing methods, and supply chain management to pinpoint essential factors for success in international markets.
By utilizing a mix of literature reviews, empirical research, and survey analysis, the study underscores the significance of branding, consumer perception, competitive pricing, and distribution methods in the growth of businesses. The findings indicate that businesses need to implement strategic brand management, efficient digital marketing, and customer focused strategies to improve their global market presence. Furthermore, the research identifies challenges such as logistical issues, regulatory compliance, cultural adaptation, and fierce competition as significant obstacles to global growth.
The study concludes that small enterprises can achieve success on an international scale by harnessing the power of digital transformation, optimizing their supply chains, and nurturing robust global partnerships. Recommendations include adopting a multi-channel distribution model, investing in digital marketing, enhancing sustainability initiatives, and incorporating advanced technologies to streamline operations. This research offers valuable insights for entrepreneurs and business leaders aiming to broaden their brand presence beyond local boundaries.
By utilizing a mix of literature reviews, empirical research, and survey analysis, the study underscores the significance of branding, consumer perception, competitive pricing, and distribution methods in the growth of businesses. The findings indicate that businesses need to implement strategic brand management, efficient digital marketing, and customer focused strategies to improve their global market presence. Furthermore, the research identifies challenges such as logistical issues, regulatory compliance, cultural adaptation, and fierce competition as significant obstacles to global growth.
The study concludes that small enterprises can achieve success on an international scale by harnessing the power of digital transformation, optimizing their supply chains, and nurturing robust global partnerships. Recommendations include adopting a multi-channel distribution model, investing in digital marketing, enhancing sustainability initiatives, and incorporating advanced technologies to streamline operations. This research offers valuable insights for entrepreneurs and business leaders aiming to broaden their brand presence beyond local boundaries.