Leveraging Digital Marketing Strategies for the Growth of Small Bakeries
Maheshwari, Anita (2025)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202504075824
https://urn.fi/URN:NBN:fi:amk-202504075824
Tiivistelmä
Digital marketing has changed the way businesses run and engages customers in budget-friendly ways. Numerous research has shown how digital marketing is beneficial for small businesses, but limited studies have been undertaken to investigate specific small bakeries owned by female entrepreneurs. This study assesses how digital marketing strategies can drive growth and sustainability in small bakeries by focusing on women entrepreneurs with limited resources.
This study is based on examining major digital marketing tools such as social media marketing, search engine optimization (SEO), content marketing, and customer engagement strategies to determine their effectiveness in increasing brand visibility and sales for a business. The research problem was studied by using a mixed-methods approach including a customer survey and semi-structured interviews of small bakery owners. Furthermore, the study also examined several barriers, particularly by women's entrepreneurs in using digital marketing including technological challenge, absence of time, and monetary constraints.
The results indicate that visual platforms such as Instagram and Facebook are important in building customer engagement whereas user-generated content and online reviews are the most powerful trust-building tools. It also focuses on the need for training programs as well as simple marketing solutions for small-scale bakeries. The study provides practical recommendations to small bakery owners in order to implement affordable and simple digital marketing strategies. Further, this study will highlight the capability of digital strategies to empower women entrepreneurs in establishing sustainable bakery busi-nesses with low investments.
This study is based on examining major digital marketing tools such as social media marketing, search engine optimization (SEO), content marketing, and customer engagement strategies to determine their effectiveness in increasing brand visibility and sales for a business. The research problem was studied by using a mixed-methods approach including a customer survey and semi-structured interviews of small bakery owners. Furthermore, the study also examined several barriers, particularly by women's entrepreneurs in using digital marketing including technological challenge, absence of time, and monetary constraints.
The results indicate that visual platforms such as Instagram and Facebook are important in building customer engagement whereas user-generated content and online reviews are the most powerful trust-building tools. It also focuses on the need for training programs as well as simple marketing solutions for small-scale bakeries. The study provides practical recommendations to small bakery owners in order to implement affordable and simple digital marketing strategies. Further, this study will highlight the capability of digital strategies to empower women entrepreneurs in establishing sustainable bakery busi-nesses with low investments.