The role of leadership styles in project success : A case study on Coca-Cola's marketing campaigns based on Nepal

Abstract

This thesis examines the role of leadership styles in project success: a case study on Coca-Cola’s marketing campaigns (Based on Nepal). Leadership significantly impacts marketing strategies, enhances consumer engagement, and ensures project efficiency. This studies explores four key Leadership styles Transformational, Transactional, Situational and Servant leadership and their role on Coca-Cola’s marketing campaign and success.

This study uses a literature review and case study approach, this research analyzes how Coca-Cola integrates leadership strategies into its marketing campaigns. The finding disclose that Transformational leadership fosters creativity and brand loyalty, Transactional Leadership ensures Efficiency and structured goal achievement, Situational Leadership enhances teamwork and adaptability in response to market changes, and Servant Leadership strengthens consumer trust through corporate social responsibility. Additionally, the study highlights how these leadership styles contribute to teamwork and goal achievement, leading to effective marketing outcomes.

The study concludes that a combination of leadership styles is essential for marketing project success. By implementing adaptive leadership strategies, business can improve Creativity, Efficiency, Teamwork and Goal Achievement, optimizing marketing performance and reinforcing brand identity. The research underscores the need for future studies on digital marketing leadership, cross-cultural leadership effectiveness, and sustainability- driven branding strategies to further explore leadership’s developing role in marketing.