Utilizing Artificial Intelligence in Search Engine Optimization Among SMEs
Uusitalo, Eemeli (2025)
2025
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202504176831
https://urn.fi/URN:NBN:fi:amk-202504176831
Tiivistelmä
This thesis examines how small and medium-sized businesses (SMEs) can utilize
artificial intelligence (AI) to improve their digital marketing, and why they should.
Specific focus on search engine optimization (SEO), AI is already helping
businesses automate tasks, analyze data, and create content more efficiently.
The goal of this study is to understand how SMEs are currently using AI in SEO
and what benefits and challenges come with it.
The research was done as a qualitative study, based on recent articles, case
examples, and the author’s own experience from the field. Tools like Dashboa
and ChatGPT are examined to see how they support SEO and content creation.
The results showed that AI can save time exceptionally, boost online visibility,
and help businesses reach their audience more effectively. However, many
SMEs still face challenges like lack of knowledge, poor data quality, and concerns
of AI in general.
The study concludes with practical tips for getting started with AI, encouraging
SMEs to start small, learn as they go, and treat AI as a tool to support employees,
not replacing their marketing efforts.
artificial intelligence (AI) to improve their digital marketing, and why they should.
Specific focus on search engine optimization (SEO), AI is already helping
businesses automate tasks, analyze data, and create content more efficiently.
The goal of this study is to understand how SMEs are currently using AI in SEO
and what benefits and challenges come with it.
The research was done as a qualitative study, based on recent articles, case
examples, and the author’s own experience from the field. Tools like Dashboa
and ChatGPT are examined to see how they support SEO and content creation.
The results showed that AI can save time exceptionally, boost online visibility,
and help businesses reach their audience more effectively. However, many
SMEs still face challenges like lack of knowledge, poor data quality, and concerns
of AI in general.
The study concludes with practical tips for getting started with AI, encouraging
SMEs to start small, learn as they go, and treat AI as a tool to support employees,
not replacing their marketing efforts.