Social media marketing strategy for a restaurant

Abstract

This thesis aimed to explore social media marketing strategies from the perspective of the restaurant industry. In the practical part of the thesis, a social media marketing strategy was developed for the restaurant of the client company, The Griya Villas and Spa. The goal of the strategy was to create a simple and resource-friendly guide that supports the company in the long term, aligned with its goals and needs.

The theoretical part of the thesis focused on the hospitality industry and social media marketing. First, the restaurant industry is explored in general, including current trends and marketing practices. It then delved into social media marketing, tools, and strategies. Finally, it addressed social media marketing for restaurants, covering benefits, challenges, and examples. The theoretical framework consisted of relevant literature, digital sources, and statistics related to the topics.

Based on the theoretical part, a practical and easily applicable social media marketing strategy was created for the client company. With the help of this thesis, the company can implement social media marketing even with limited resources. At the request of the client company, the study was focused on Instagram and Facebook.