The development of the convenience store and how the store optimizes its supply chain cost : case study Winmart+

Abstract

The purpose of this study was to give the reader a better idea of the development of convenience stores globally. Throughout the study, the challenges of supply chain management were discussed and how this type of store has been managing to develop and compete in the market where there are existences of dozens of different types of retail stores, such as supermarkets, grocery stores, discount stores, and off-price retailers, were analyzed. The study also concentrated on how importance of cost optimization in the development of the convenience store and provided readers a better idea of strategies that can be applied to master these struggles.

A specific case study of a domestic convenience store chain in Vietnam was introduced to provide readers a closer view of Vietnamese consumers’ perspectives of the convenience store chain Winmart+. Regardless of some connection and language barrier limitations, the survey managed to demonstrate some of the most important factors affecting the development of convenience store Winmart+ in Vietnam, and emphasized what the store should do to attract more consumers and gain competitive advantages.

The author recommends further research on convenience stores, and some aspects of the correlation between sustainability and the development of convenience stores can be investigated deeper. The development of business should always go hand in hand with environmental protection.