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Life Tourism & Consulting Agency recruitment process development in Crete

Beregova, Uliana (2025)

 
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Beregova, Uliana
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052013525
Tiivistelmä
This thesis’s purpose was to assess and improve the Life Tourism & Consulting agency recruitment processes in Crete in an effort to resolve the difficulties posed by seasonal employment contracted in the tourism industry. The objective of the study was to capture the existing recruitment practices’ strengths and weak-nesses and provide achievable propositions to improve effectiveness and employee contentment.

A combination of methods was used in data collection which included an online survey conducted to ex-employees, semi-structured interviews with the company’s representative and analyses of available employee reviews. The surveys aimed at recruitment and onboarding perceptions, while the interview shed light on internal policies and strategy outcomes. Employee reviews from Glassdoor and similar platforms were also analyzed to understand the organization and its employees better.

The study indicated that the company is lagging behind its competitors due to having outdated recruitment procedures. The research suggested harnessing modern technology by implementing digital tools as a means to streamline candidate sourcing, candidate selection and strengthening partnerships with education. The findings further suggest that having well-defined business needs and strategic recruitment process could enhance employee retention and minimize seasonal turnover, hence sustaining business growth. The re-search outcomes provided flexible strategic frameworks to foster enduring change by stressing the constant refinement and realignment of the processes to industry shifts for providing agile staffing guarantee.
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