Strategy implementation and systematic follow-up

Abstract

The objective of the thesis is to update the case company strategy process. The company has acquired the business area. The business area strategy has not been updated after the acquisition. The research approach for the thesis is design research where the focus is to improve the case company’s' strategy process by researching and developing it. In the first research stage a current state analysis is done for the current strategy process. This is done with stakeholder interviews and analyzing the company documents. The outcome of the current state analysis is the overall description of the current strategy process and its strengths and weaknesses. The focus area of the thesis is missing implementation and follow-up plan. The second stage is the literature research phase to gather relevant information for creating a conceptual framework for the focus area. The first proposal is developed together with the stakeholders. This stage used the outcomes from the current state analysis and the conceptual framework together in the stakeholder interviews to develop the initial proposition. The initial proposal is introduced to informants to gather feedback and improvement ideas. This is the validation of the first proposal of the implementation and follow-up plan. The final proposal is developed based on the feedback of the initial proposal. The final outcome of the implementation and follow-up plan can be utilized in the case company strategy process.