Social media marketing plan for Finnish baseball team Kannuksen Ura
Nuutinen, Pinja (2025)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025052315438
https://urn.fi/URN:NBN:fi:amk-2025052315438
Tiivistelmä
This thesis focused on creating a social media marketing plan for Kannuksen Ura, a Finnish baseball club. The aim was to strengthen the organization's social media presence and engage more effectively with its fans.
The SOSTAC model and SWOT analysis were used as the theoretical frameworks to develop the plan. A qualitative research approach was adapted, and data was collected through interviews with individuals interested in sports and Finnish baseball.
Based on the research findings, a strategic plan was created to help Kannuksen Ura to improve its content quality, visibility and engagement. The results highlighted the importance of setting clear objectives, understanding the target audience, and content versality is emphasized in successful social media marketing. This plan can serve as a guideline for Kannuksen Ura’s future marketing activities through social media.
The SOSTAC model and SWOT analysis were used as the theoretical frameworks to develop the plan. A qualitative research approach was adapted, and data was collected through interviews with individuals interested in sports and Finnish baseball.
Based on the research findings, a strategic plan was created to help Kannuksen Ura to improve its content quality, visibility and engagement. The results highlighted the importance of setting clear objectives, understanding the target audience, and content versality is emphasized in successful social media marketing. This plan can serve as a guideline for Kannuksen Ura’s future marketing activities through social media.