Investigations for a small business development in the field of hotel industry in Finland
Tyurlik, Natalia; Tyurlik, Natalia (2015)
Tyurlik, Natalia
Tyurlik, Natalia
Savonia-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504154390
https://urn.fi/URN:NBN:fi:amk-201504154390
Tiivistelmä
The expansion or creation of a new company requires a great deal of work and efforts for it to achieve success. Thus, the thesis presents relevant investigations that could be utilized during the process of business planning.
The objective of the thesis was to create a comprehensive business plan for extending the opera-tions of the client company, RaitaHouse Oy, based on the author’s observations of the company, and market research of potential competitors and customers’ preferences. During the process, the strengths and weaknesses of the hospitality business run by the client company were identified as well as recommendations regarding their service improvement were given.
The thesis starts with observations, a SWOT analysis and suggestions on improvements of the partner company RaitaHouse Oy; then the process moves smoothly to the theoretical frameworks of business planning in order to examine its significance, types and key elements. Furthermore, the chapter on market research represents the importance and methods of investigation. The re-searches of competitors and customers’ preferences were conducted afterwards.
The information gathered from the theory, observations and market researches were informative enough to create in a business plan. The major findings determined potential competitors, service provided by them, their prices, customers’ preferences, recommendations for the hotel service in Finland and marketing tools which could be used to obtain more clients. In addition, observation of the company showed the real market situation on the market of hospitality and serves as an example and groundwork for the business plan, which is included in the thesis as an appendix.
The objective of the thesis was to create a comprehensive business plan for extending the opera-tions of the client company, RaitaHouse Oy, based on the author’s observations of the company, and market research of potential competitors and customers’ preferences. During the process, the strengths and weaknesses of the hospitality business run by the client company were identified as well as recommendations regarding their service improvement were given.
The thesis starts with observations, a SWOT analysis and suggestions on improvements of the partner company RaitaHouse Oy; then the process moves smoothly to the theoretical frameworks of business planning in order to examine its significance, types and key elements. Furthermore, the chapter on market research represents the importance and methods of investigation. The re-searches of competitors and customers’ preferences were conducted afterwards.
The information gathered from the theory, observations and market researches were informative enough to create in a business plan. The major findings determined potential competitors, service provided by them, their prices, customers’ preferences, recommendations for the hotel service in Finland and marketing tools which could be used to obtain more clients. In addition, observation of the company showed the real market situation on the market of hospitality and serves as an example and groundwork for the business plan, which is included in the thesis as an appendix.