To propose recommendations to improve the product sales offer follow up process

Abstract

This report revolves around the issues followed up in the sales process by the best brand in the kitchen and bath fittings industry, Viking India. The products might be high-end. However, the company could not make the leads convert into confirmed orders mainly due to incompetent follow-up strategies. The key issues concluded were inadequate personalization in communication, insufficient tracking systems, long response times, and unclear communication of the product benefits. Also, data analytics are underutilized. These are challenges that significantly hinder customer retention efforts by the company and make conversion rates less than satisfactory, and hence, sales turn out to be unsatisfactory. The issues that are described will be handled in this suggested strategic framework using customer segmentation, implementation of automation systems. Furthermore, training sales teams, adoption of data-driven methods, and improved communication channels can also solve the issue. In addition, the report encourages continuous feedback loops and data analysis so that the process of sales follow-up becomes more precise and adapted according to customers' expectations. This approach optimizes the utilization of resources to convert prospects to customers, after which it will strengthen customer relationships to achieve success in this rather competitive market.