International Business Strategies for Natural Pet Foods : Responding to Consumer Demand, Ethical Sourcing, and Regulatory Challenges

Abstract

This thesis addresses the rapid growth of natural, chemical-free pet food, driven by ethical motives, increasing consumer demand for transparency, and major transformations in the pet food market. It explains how ethical and sustainable production practices are transforming the industry as well as consumer trends.

Through the mixed-method design of the study, the research examines the way ethical production manners affect consumer consumption behaviour. The research reveals that most consumers are now making their purchases depending on ethics and sustainability.

The study offers strategic recommendations for natural pet food companies, which include the importance of natural ingredients, truthful labelling, and fair production. By responding to shifting consumer demands, the research is an important contribution towards understanding how ethical branding influences customer loyalty for natural pet food.