Analyzing entry opportunities for a Latvian company of alternative energy sources in the Russian market : Case: Baltic Sun Wind Engineering Company
Solovyeva, Maria (2015)
Lapin ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504204624
https://urn.fi/URN:NBN:fi:amk-201504204624
Tiivistelmä
The research was commissioned by Baltic Sun Wind Engineering Company. This company desires to enter the Russian energy market with its products. The aim of the thesis research is to provide the opportunity for the company to enter business in Russian market from the point of view of legislation and entry modes. The main objective is to suggest a suitable market entry mode for the Latvian company on the basis of the analysis. Moreover, the research analyzes how the case company of alternative energy sources can enter the Russian market from the legislative point of view.
In order to find out the factors influencing the choice of the entry mode, strategies of market entry modes were analyzed. The SWOT analysis method was applied for analyzing the company’s current situation with the focus on the strengths of BSW Engineering Company. to become international. The PESTEL analysis was used to analyze the possible challenges and opportunities of the Russian market area.
To achieve the objectives of the research, the qualitative research method was used. This research approach was applied because the thesis research is described and analyzed by the market entry process of the BSW Engineering Company. Regarding the sources, the data was collected from the both primary and secondary sources. The primary sources include interview sessions with a representative of Customs Union of the Russian Federation and the CEO of the case company. The secondary data was collected from is books, documents, laws, articles and online sources discussing the topics of the research.
The thesis provides the case company with a set of recommendations of how the case company can enter the Russian market from the point of view of legislation. The set of recommendations covers the finding of the most suitable entry mode for the BSW Engineering Company. This thesis research designed as a market entry plan with a step-by-step guide for successful penetration into the Russian business market.
In order to find out the factors influencing the choice of the entry mode, strategies of market entry modes were analyzed. The SWOT analysis method was applied for analyzing the company’s current situation with the focus on the strengths of BSW Engineering Company. to become international. The PESTEL analysis was used to analyze the possible challenges and opportunities of the Russian market area.
To achieve the objectives of the research, the qualitative research method was used. This research approach was applied because the thesis research is described and analyzed by the market entry process of the BSW Engineering Company. Regarding the sources, the data was collected from the both primary and secondary sources. The primary sources include interview sessions with a representative of Customs Union of the Russian Federation and the CEO of the case company. The secondary data was collected from is books, documents, laws, articles and online sources discussing the topics of the research.
The thesis provides the case company with a set of recommendations of how the case company can enter the Russian market from the point of view of legislation. The set of recommendations covers the finding of the most suitable entry mode for the BSW Engineering Company. This thesis research designed as a market entry plan with a step-by-step guide for successful penetration into the Russian business market.