Effectiveness of Social Media Marketing in Promoting Sustainable Projects in B2B Businesses
Mousum, Md Mahmudul Haque (2025)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025060520597
https://urn.fi/URN:NBN:fi:amk-2025060520597
Tiivistelmä
It is analyzing the rising value of using social media for marketing to support sustainability programs in B2B organizations. The issue is relevant now because it tackles how to communicate environmental and social responsibility in the modern digital world. The study addresses the issue that little is known in academic research about B2B companies using places like LinkedIn, YouTube and Twitter to advertise efforts for sustainable development and earn confidence from stakeholders.
The study is based on the diffusion of innovation theory, stakeholder theory and resource-based view (RBV). Data for this study was collected from 50 employees in Bangladesh's B2B companies through online survey.
Results indicate that a majority of B2B companies build their brand reputation and trust by sharing video and infographic content and LinkedIn emerges as the top platform for this purpose. Even though the way efficiency is viewed is not the same, results show that being steady, open and careful in handling social media boosts trust and fairness.
The study wraps up by sharing useful tips for improving content strategies and measuring influence which can make sustainability communication stronger in the B2B sector.
The study is based on the diffusion of innovation theory, stakeholder theory and resource-based view (RBV). Data for this study was collected from 50 employees in Bangladesh's B2B companies through online survey.
Results indicate that a majority of B2B companies build their brand reputation and trust by sharing video and infographic content and LinkedIn emerges as the top platform for this purpose. Even though the way efficiency is viewed is not the same, results show that being steady, open and careful in handling social media boosts trust and fairness.
The study wraps up by sharing useful tips for improving content strategies and measuring influence which can make sustainability communication stronger in the B2B sector.