Enhancing employee loyalty and performance in the insurance industry - exploring leadership strategies at Manulife Vietnam
Thi Diem Nguyen, Huong; Nguyen, Trang (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025060721431
https://urn.fi/URN:NBN:fi:amk-2025060721431
Tiivistelmä
Employee retention has always been a crucial issue for businesses, as it directly influences workplace productivity and innovation. This thesis examines the strategies Manulife employs to strengthen employee loyalty, with a particular emphasis on leadership’s role.
The study provides an overview of the research context, outlining the challenges Manulife faces and the high employee turnover rates in the insurance sector. It defines key research questions, including the current state of employee loyalty, the factors influencing retention across various departments, and strategies for improving employee retention rates.
Using theoretical frameworks, the thesis explores the connection between loyalty, job satisfaction, and leadership models. Specifically, it evaluates how different leadership styles—primarily transactional and transformational leadership—affect employee satisfaction.
The empirical section of the study investigates Manulife’s organizational structure, utilizing surveys and interviews to gather insights into employee turnover, leadership-driven motivation, and job satisfaction across different departments and branches. The findings highlight discrepancies in employee satisfaction levels across units, underscoring leadership as a pivotal factor influencing loyalty. The results suggest that branches experiencing higher turnover can learn from those with lower turnover by implementing strategies such as effective leadership, leadership training programs, and engaging employees in decision-making processes.
The study provides an overview of the research context, outlining the challenges Manulife faces and the high employee turnover rates in the insurance sector. It defines key research questions, including the current state of employee loyalty, the factors influencing retention across various departments, and strategies for improving employee retention rates.
Using theoretical frameworks, the thesis explores the connection between loyalty, job satisfaction, and leadership models. Specifically, it evaluates how different leadership styles—primarily transactional and transformational leadership—affect employee satisfaction.
The empirical section of the study investigates Manulife’s organizational structure, utilizing surveys and interviews to gather insights into employee turnover, leadership-driven motivation, and job satisfaction across different departments and branches. The findings highlight discrepancies in employee satisfaction levels across units, underscoring leadership as a pivotal factor influencing loyalty. The results suggest that branches experiencing higher turnover can learn from those with lower turnover by implementing strategies such as effective leadership, leadership training programs, and engaging employees in decision-making processes.