An effective and cost-effective international marketing plan for NAS Productions : a systematic growth program

Abstract

This thesis examines how small creative businesses can utilise digital marketing to expand internationally with limited resources. NAS Productions, a Finnish company specialized in video editing, thumbnail design and website develop-ment, is the commissioner of this thesis. Founded in 2022, NAS Productions aims to establish a stronger presence in the U.S. market but faces challenges common to small teams: limited budgets, lack of marketing expertise, and un-familiarity with foreign consumer behaviour.

To address these challenges, the research combines academic insights with real-world perspectives gathered through a mixed-methods approach, including a global survey of marketing professionals. The findings highlight the effective-ness of low-cost strategies such as content marketing, email campaigns, influ-encer collaborations, cultural preferences, and executed on platforms like In-stagram, Facebook, and YouTube.

The study also evaluates international market entry strategies suited for ser-vice-based digital businesses, recommending indirect exporting and strategic partnerships as the most viable options for NAS Productions. Ultimately, the thesis provides ideas not only for NAS Productions but also for other small businesses seeking sustainable, cost-efficient growth in international markets through focused and adaptable digital marketing efforts.