Recommendations for SOME Use for Study Purposes for the Case Organization
Parikh, Saloni (2025)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025061823296
https://urn.fi/URN:NBN:fi:amk-2025061823296
Tiivistelmä
The primary objective of this thesis is to examine the use of social media (SOME) in the study practices of Finnish Universities of Applied Sciences (UASs) and to develop practical recommendations for integrating SOME into the educational framework of the case organization. By analyzing current trends and best practices in social media adoption across higher education institutions (HEIs), the thesis aims to enhance student learning, collaboration, and engagement. The research context revolves around identifying how social media tools can be strategically applied to support academic goals and improve institutional communication.
To achieve this objective, the study employed a mixed-methods research approach grounded in applied action research. Data was gathered in three phases: a questionnaire distributed to 20 students and faculty members, semi-structured interviews with stakeholders including a learning community leader, and a validation group discussion with faculty experts. This multi-phase strategy allowed for both quantitative insights and qualitative depth, ensuring that the recommendations are data-informed, context-sensitive, and aligned with user needs.
The theoretical foundation of the study is based on three key areas of SOME use in HEIs: enhancing learning and engagement, supporting content creation and knowledge sharing, and fostering communication and collaboration. These dimensions form the conceptual framework used to assess the effectiveness of existing practices and inform the development of tailored recommendations.
The outcome of this thesis is a set of actionable and evidence-based proposals for improving SOME use in the case organization. These recommendations carry business significance as they offer a structured path to modernizing educational delivery, improving student satisfaction, and aligning digital communication strategies with institutional goals.
To achieve this objective, the study employed a mixed-methods research approach grounded in applied action research. Data was gathered in three phases: a questionnaire distributed to 20 students and faculty members, semi-structured interviews with stakeholders including a learning community leader, and a validation group discussion with faculty experts. This multi-phase strategy allowed for both quantitative insights and qualitative depth, ensuring that the recommendations are data-informed, context-sensitive, and aligned with user needs.
The theoretical foundation of the study is based on three key areas of SOME use in HEIs: enhancing learning and engagement, supporting content creation and knowledge sharing, and fostering communication and collaboration. These dimensions form the conceptual framework used to assess the effectiveness of existing practices and inform the development of tailored recommendations.
The outcome of this thesis is a set of actionable and evidence-based proposals for improving SOME use in the case organization. These recommendations carry business significance as they offer a structured path to modernizing educational delivery, improving student satisfaction, and aligning digital communication strategies with institutional goals.