Ensuring Data Privacy Through GDPR in a Large Organization
Petrosiute, Asta (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025061823303
https://urn.fi/URN:NBN:fi:amk-2025061823303
Tiivistelmä
Data privacy and data protection has become a very frequent subject of discussion in today`s digital era. Because of the anticipated increase in privacy incidents and data breaches regulators worldwide are implementing stricter measures like the General Data Protection Regulation (GDPR) of the European Union. The regulation is promoting important data protection safeguards and brings not only new challenges, but also potential opportunities to organizations around the world, and a lot of organizations are not yet properly ready for compliance with the GDPR.
This thesis examines how large companies implement GDPR compliance in practice. The study applies a qualitative methodology that combines case study and content analysis. GDPR principles are used to code and analyze Philips’ privacy documents and website content. Through theoretical perspective, relevant insights on the topic were gained and knowledge base has been created. The study backs its aims by bridging theory with real world practice.
This thesis examines how large companies implement GDPR compliance in practice. The study applies a qualitative methodology that combines case study and content analysis. GDPR principles are used to code and analyze Philips’ privacy documents and website content. Through theoretical perspective, relevant insights on the topic were gained and knowledge base has been created. The study backs its aims by bridging theory with real world practice.