To Recommend Improvements on case company client acquisition process

Abstract

This thesis aims to provide TechFlint, an emerging B2B IT services company, with a better and more digital approach for acquiring new clients. Despite having experienced engineers and a solid background in working on international projects, TechFlint currently suffers from low visibility, uncoordinated communication efforts and minimal digital presence. The study aimed to identify the root causes of this issue and develop cost effective, flexible proposals for the company.

Applied qualitative methodology was followed, which included discussions with relevant parties, examining internal processes and the comparison of findings with industry benchmarks. Current State Analysis revealed there were deficiencies in content marketing, search engine optimization, and customer relationship management. In addition to these findings, I performed a literature review that has reflected what best practices the B2B startup are using in digital marketing, Content targeting, simple SEO edits, planned work on social media and structured metadata are the key recommendations for improvement.