The Impact of Transforming Air Transport for Domestic Animals & Potential Business Opportunities
Bosch Vallespín, Àngels (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025120131220
https://urn.fi/URN:NBN:fi:amk-2025120131220
Tiivistelmä
This study examines the challenges, gaps, and business potential in transforming air transport for domestic animals within the aviation industry. Despite the global pet industry’s steady growth and the increasing humanisation of pets, air travel remains largely restrictive, with few options ensuring animal welfare or passenger satisfaction. The research seeks to understand why commercial aviation has not evolved to meet the growing demand for pet inclusive services and how this transformation could open new business opportunities.
The theoretical framework integrates concepts from animal welfare, consumer behaviour, and service innovation. A mixed-methods approach was used, combining quantitative surveys of pet owners and secondary datasets with qualitative insights from aviation professionals and other experts. This triangulation enabled a comprehensive understanding of both consumer and industry limitations.
The findings reveal a strong demand for in-cabin pet travel and widespread dissatisfaction with current airline policies. Both experts and passengers identified cargo transport as unsafe and stressful for animals. The study concludes that the aviation industry must modernise policies, standardise regulations, and explore inclusive business models to align with evolving consumer expectations and ethical standards in animal transport.
The theoretical framework integrates concepts from animal welfare, consumer behaviour, and service innovation. A mixed-methods approach was used, combining quantitative surveys of pet owners and secondary datasets with qualitative insights from aviation professionals and other experts. This triangulation enabled a comprehensive understanding of both consumer and industry limitations.
The findings reveal a strong demand for in-cabin pet travel and widespread dissatisfaction with current airline policies. Both experts and passengers identified cargo transport as unsafe and stressful for animals. The study concludes that the aviation industry must modernise policies, standardise regulations, and explore inclusive business models to align with evolving consumer expectations and ethical standards in animal transport.