Cultural Differences in Consumer Attitudes to International Brands
Timalsina, Suman (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025120331983
https://urn.fi/URN:NBN:fi:amk-2025120331983
Tiivistelmä
my study reveals that culture has a strong influence on consumer attitudes,
and each influence is not consistent and predictable. In the case of internationally
known brands, the trick is to achieve a steady international identity and, at the
same time, to make appropriate culturally oriented adjustments. Through this,
firms will be in a position to transform cultural diversity into a strategic opportunityand form a stronger and more meaningful relationship with consumers all over the
world.
and each influence is not consistent and predictable. In the case of internationally
known brands, the trick is to achieve a steady international identity and, at the
same time, to make appropriate culturally oriented adjustments. Through this,
firms will be in a position to transform cultural diversity into a strategic opportunityand form a stronger and more meaningful relationship with consumers all over the
world.