Expanding Unique AI-based Products and Services Beyond Welfare Non-Commercial Sector
Shah, Rida Zahra (2025)
2025
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025120633209
https://urn.fi/URN:NBN:fi:amk-2025120633209
Tiivistelmä
This study addresses the challenges faced by an AI technology company with strong roots in social welfare. The objective of this thesis is to develop a proposal on how to commercialize AI-based products and services of this socially oriented technology company for generating sustainable revenue streams and finding a broader customer base.
This thesis employs applied action research methodology, gathering and analyzing qualitative data through interviews and internal documents of the case company. The study started with stating the research objective and proceeded to the current state analysis, literature review, proposal building, and validation. The current state analysis of the case company´s current AI-based offering and business model rendered valuable insights, setting up the stage for development work. The conceptual framework was built around the themes of revising a business model, pivoting a strategy, and re-thinking communications. The initial proposal was validated and co-created with the team members at the case company.
The outcome of the thesis is a revised business model, a strategy and a marketing communications plan for achieving sustainable revenue growth and reaching a broader customer base. With the proposed strategy, the case company can explore ways to ensure a sustainable inflow of revenue and boost its visibility in the market. These proposed elements are correlated and mutually reinforcing.
This thesis employs applied action research methodology, gathering and analyzing qualitative data through interviews and internal documents of the case company. The study started with stating the research objective and proceeded to the current state analysis, literature review, proposal building, and validation. The current state analysis of the case company´s current AI-based offering and business model rendered valuable insights, setting up the stage for development work. The conceptual framework was built around the themes of revising a business model, pivoting a strategy, and re-thinking communications. The initial proposal was validated and co-created with the team members at the case company.
The outcome of the thesis is a revised business model, a strategy and a marketing communications plan for achieving sustainable revenue growth and reaching a broader customer base. With the proposed strategy, the case company can explore ways to ensure a sustainable inflow of revenue and boost its visibility in the market. These proposed elements are correlated and mutually reinforcing.