The role of social media in promoting small businesses in Nepal

Abstract

This thesis will examine the use of social media avenues by small businesses in Nepal to advertise their products and services, to obtain new customers, as well as developing brand awareness. On the modern cybers pace, websites like Facebook, Instagram, TikTok, YouTube, and LinkedIn have turned into irreplaceable promotional tools, especially in businesses with limited resources mostly single - person enterprises. Social media provides new and affordable ways to compete in the market in a developing country like Nepal where the small business enterprise plays a crucial role in creating jobs, and economic activities at local levels. Likewise, the aim of the research is to explain how Nepal small entrepreneurs create and share content, interact with the customers, and overcome obstacles such as limited budgets, lack of marketing experience, and high competition. The research is a quantitative survey, which entails the utilization of undergo analysis to show the trends, patterns, and correlations between the use of social media and development of small businesses. There is some preliminary evidence, which shows that social media positively affects its visibility, sales, and customer engagement. However, there are still numerous small business entrepreneurs who are facing sporadic content posting, limited information about digital marketing, and challenges with the measurement of results. Regardless of these obstacles, most players consider social media a

3 good and affordable advertising platform.The study is relevant in terms of enhancing knowledge regarding the applicability of social media in the methodical engagement of Nepal small businesses to boost promotions and business growth. Also, it provides practical advice to entrepreneurs who are interested in strengthening their online presence and attracting a less loyal customer base to the online platform.