The Role of Artificial Intelligence in Enhancing Global Brand Engagement through Social Media Marketing

Abstract

This research provides a detailed examination of the transition of Small and Medium-sized Enterprises (SMEs) to cloud computing environments. It systematically identifies the primary barriers to adoption, specifically focusing on data security risks, significant financial constraints, and a shortage of specialized technical expertise. The study proposes a strategic implementation framework that emphasizes the integration of hybrid cloud architectures and advanced encryption protocols to safeguard sensitive information. Furthermore, it highlights the necessity of continuous staff development and training programs to bridge existing skill gaps within the organization.

The findings demonstrate that although SMEs encounter complex implementation challenges, a structured migration approach significantly enhances scalability and operational efficiency. By addressing these obstacles through informed decision-making and resource management, businesses can successfully navigate the digital transition. Ultimately, the thesis concludes that cloud integration is a vital requirement for SMEs to maintain a sustainable competitive advantage in the modern global market. This work serves as a practical guide for SME leaders looking to optimize their technological infrastructure while minimizing potential risks.