Personal Branding for Entrepreneurs : Digital Marketing for Business Growth
Haq, Fahimul (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025123139037
https://urn.fi/URN:NBN:fi:amk-2025123139037
Tiivistelmä
Entrepreneurs need to stand out in a business world that is becoming more digital and competitive. They can do this not only by the products or services they offer, but also by who they are. Personal branding has become a useful digital marketing tool for entrepreneurs to build trust, show off their skills, and grow their businesses. This thesis looks at how entrepreneurs use online marketing tools to build and promote their personal brands, and how these actives help their businesses grow.
The study adopts a qualitative research approach based on secondary data. Publicly available social media profiles and related digital content of small medium sized businesses entrepreneurs were analysed using qualitative content analysis. The research material consisted of profiles and content from platforms such as Facebook, Instagram, LinkedIn, and personal or business websites. The analysis followed a combined deductive inductive approach, guided by existing personal branding and entrepreneurship literature while allowing themes to emerge from the data.
The result show that entrepreneurs use digital platforms in smart ways to tell real personal stories, showcase their expertise and thought leadership, keep things consistent across platforms, attract more attention through value driven self promotion, and connect with their audience to build community. These personal branding strategies have been developed to enhance individuals’ credibility, trustworthiness, and visibility, so reinforcing the connection between the entrepreneur’s personal brand and the value of their business.
The research finds that personal branding is not just about promoting oneself it is a strategic process that helps businesses grow in digital environment. The result offer practical insights for entrepreneurs aiming to utilize digital marketing for personal branding and enhance academic comprehension of personal branding within entrepreneurial contexts. Further studies could supplement this study by employing interviews or long-term analysis to analyse branding strategies over time.
The study adopts a qualitative research approach based on secondary data. Publicly available social media profiles and related digital content of small medium sized businesses entrepreneurs were analysed using qualitative content analysis. The research material consisted of profiles and content from platforms such as Facebook, Instagram, LinkedIn, and personal or business websites. The analysis followed a combined deductive inductive approach, guided by existing personal branding and entrepreneurship literature while allowing themes to emerge from the data.
The result show that entrepreneurs use digital platforms in smart ways to tell real personal stories, showcase their expertise and thought leadership, keep things consistent across platforms, attract more attention through value driven self promotion, and connect with their audience to build community. These personal branding strategies have been developed to enhance individuals’ credibility, trustworthiness, and visibility, so reinforcing the connection between the entrepreneur’s personal brand and the value of their business.
The research finds that personal branding is not just about promoting oneself it is a strategic process that helps businesses grow in digital environment. The result offer practical insights for entrepreneurs aiming to utilize digital marketing for personal branding and enhance academic comprehension of personal branding within entrepreneurial contexts. Further studies could supplement this study by employing interviews or long-term analysis to analyse branding strategies over time.