ENTER25 Working Paper Proceedings
O'Connor, Peter; Tuomi, Aarni; Nixon, Lyndon (2025)
The International Federation for IT and Travel & Tourism
2025
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2026020912088
https://urn.fi/URN:NBN:fi-fe2026020912088
Tiivistelmä
The rapid evolution of ICTs has fundamentally reshaped the landscape of travel, tourism, and hospitality. Over the past three decades, the ENTER eTourism conference has served as a home for scholars, industry practitioners, and technology developers, providing a platform for critical discourse on how emerging technologies influence the tourism domain. As we look toward 2060, we must recognize that the next three decades will likely bring even more profound transformations than the past thirty years combined. The rise of artificial intelligence, service robotics, the Internet of Things (IoT), extended realities (XR), and other disruptive innovations necessitates both careful scrutiny and bold vision-setting.
This year’s ENTER conference, eTourism Towards 2060, challenges our community to collectively envision the long-term future of technology in travel, tourism, and hospitality. While ICTs continue to enhance efficiency, personalization, and engagement, they also raise fundamental questions, for instance about ethical responsibility, labor displacement, and the societal impact of automation. For instance, if language model based chatbots misinterpret booking & cancellations policies – as was the case with Air Canada in 2022, resulting in the bot promising terms & conditions that did not exist – who should be held liable?
This volume of conference proceedings captures the latest research, insights, and discussions from leading minds in eTourism, bringing together interdisciplinary perspectives from academia, industry, and policymaking. In particular, the Working Paper Track contributions presented here explore how AI-driven systems redefine tourism services, how IoT and smart technologies enhance destination management, and how XR can transform the tourist experience, among many other interesting topics. As we navigate the road to 2060, it is crucial to not only harness technological innovations but also ensure they align with human-centric values, sustainability goals, and the evolving needs of travelers and tourism businesses. To that end, the ENTER conference aims to provide actionable insights for all stakeholders—from researchers and educators to policymakers, entrepreneurs, and hospitality professionals—so that we may collectively shape a future where technology serves as an enabler of positive transformation.
On behalf of the International Federation for IT and Travel & Tourism (IFITT) and IFITT Poland, we extend our sincere gratitude to all contributors, reviewers, and participants who make this knowledge exchange possible. We hope that the discussions sparked during and after the conference will inspire continued innovation, collaboration, and responsible leadership in the field of eTourism. The journey to 2060 begins today, and together, we can chart a course toward a smarter, more sustainable, and more inclusive future for tourism.
Research Track Co-Chairs, ENTER25
Professor Peter O’Connor
Dr. Aarni Tuomi
Dr. Lyndon Nixon
This year’s ENTER conference, eTourism Towards 2060, challenges our community to collectively envision the long-term future of technology in travel, tourism, and hospitality. While ICTs continue to enhance efficiency, personalization, and engagement, they also raise fundamental questions, for instance about ethical responsibility, labor displacement, and the societal impact of automation. For instance, if language model based chatbots misinterpret booking & cancellations policies – as was the case with Air Canada in 2022, resulting in the bot promising terms & conditions that did not exist – who should be held liable?
This volume of conference proceedings captures the latest research, insights, and discussions from leading minds in eTourism, bringing together interdisciplinary perspectives from academia, industry, and policymaking. In particular, the Working Paper Track contributions presented here explore how AI-driven systems redefine tourism services, how IoT and smart technologies enhance destination management, and how XR can transform the tourist experience, among many other interesting topics. As we navigate the road to 2060, it is crucial to not only harness technological innovations but also ensure they align with human-centric values, sustainability goals, and the evolving needs of travelers and tourism businesses. To that end, the ENTER conference aims to provide actionable insights for all stakeholders—from researchers and educators to policymakers, entrepreneurs, and hospitality professionals—so that we may collectively shape a future where technology serves as an enabler of positive transformation.
On behalf of the International Federation for IT and Travel & Tourism (IFITT) and IFITT Poland, we extend our sincere gratitude to all contributors, reviewers, and participants who make this knowledge exchange possible. We hope that the discussions sparked during and after the conference will inspire continued innovation, collaboration, and responsible leadership in the field of eTourism. The journey to 2060 begins today, and together, we can chart a course toward a smarter, more sustainable, and more inclusive future for tourism.
Research Track Co-Chairs, ENTER25
Professor Peter O’Connor
Dr. Aarni Tuomi
Dr. Lyndon Nixon