Designing a New Car Rental Service Using Location-Based Services
Dessie, Solomon (2015)
Metropolia Ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505209091
https://urn.fi/URN:NBN:fi:amk-201505209091
Tiivistelmä
This thesis concentrates on improving the car rental services offered by the case company by introducing location-based services. For many years, the company has conducted a rental business in a similar manner with other car rental companies, and now it is introducing a new service system based on online interaction and location-based services.
The outcome of the study is a blueprint for the case company regarding the design of a car rental service using location-based services. This study is based on the interviews with the case company, suppliers and customers, benchmarking competitor offerings, and utilizing best practice in location-based service design for building the proposal for the company. In addition, the proposal includes recommendations for the case company in putting the suggested service design into practice.
To propose this blueprint, the study explored the intended service from three perspectives: the customer’s, the company’s, and the service design perspective. The study showed the cost and benefits for these participants and analyzed possible technology architecture of such a service. For the case company, the proposed service increases the customer value, availability, convenience and reduces the costs for both the customer and the company by utilizing the location-based type of rental services. Similarly, the case company benefits from introducing the fully automated system which also improves the speed and accuracy of the service.
The outcome of the study is a blueprint for the case company regarding the design of a car rental service using location-based services. This study is based on the interviews with the case company, suppliers and customers, benchmarking competitor offerings, and utilizing best practice in location-based service design for building the proposal for the company. In addition, the proposal includes recommendations for the case company in putting the suggested service design into practice.
To propose this blueprint, the study explored the intended service from three perspectives: the customer’s, the company’s, and the service design perspective. The study showed the cost and benefits for these participants and analyzed possible technology architecture of such a service. For the case company, the proposed service increases the customer value, availability, convenience and reduces the costs for both the customer and the company by utilizing the location-based type of rental services. Similarly, the case company benefits from introducing the fully automated system which also improves the speed and accuracy of the service.