Improving Sales Through Sales Process Development

Abstract

This Thesis explores the possibilities to improve the sales process, including selling, offering and final delivery processes. The current sales process is based on a conventional phone call or e-mail offering, so that contacting customers on time starts becoming a challenge, since no process is in place. Therefore, the purpose of this thesis is to define a new sales process for the case company’s department of In-Site calibration of testing machine that would enable the improvement for selling and contacting the customers.