Strategic development of a logistics business plan for African immigrants in Scandinavia : Primary start-ups in Finland and Nigeria

Abstract

This thesis seeks to create a strategic business plan for a logistics business. It aims to develop the untapped market, created by African immigrants in Scandinavia. The thesis will examines processes involve is starting a logistics business in Finland and Nigeria, and the regulation involved in doing business. The primary focus of this research will be setting up a business in Finland and Nigeria, with the hope of expanding the company to serve people in other Scandinavian countries and other African countries in years to come, with the increase in demand for the service. The main objective of this research is to write a comprehensive business plan at the end of the research that will aid in starting the business. The research will try to weigh the demand for logistics services amongst African migrants, and look at ways to develop the supply chain and the logistics management using Porter´s Five Forces of Competition and Generic Strategies. The implementation of Porter’s theories will help develop the research develop a strategic business plan.