Creating a New Culture Concept : Case Study: Culture Salon, Helsinki
Launonen, Hanna (2015)
Metropolia Ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052610361
https://urn.fi/URN:NBN:fi:amk-2015052610361
Tiivistelmä
The objective of this thesis was to examine the widely known theoretical frameworks and analyse their applicability to the case study, investigate the process of starting a new business concept while studying the project plan of an actual concept at hand. The weight of the study was on the feasibility and viability of the project plan of Culture Salon. The melting pot of arts and culture is to be opened in Helsinki, in May 2015.
The theoretical framework was collected from related business bibliography, while the project plan was formed based on the interviews with the project’s team leader and members, observations and first-hand knowledge gained due the author’s personal proximity to the project. The internally produced material and data was exploited to create the truthful outline of the project plan, and to ensure that the contents are according to the actual decisions and operations.
The project plan of Culture Salon was profound and examined the feasibility and viability of the concept from several aspects. It was discovered that the theoretical framework, which is intended to be used for the marketing purposes of an actual, tangible products, have limitations that must be considered when handling an arts-related service concept. The investigation of the project plan revealed that the concept has a great chance to be both viable and feasible. However, it was found that the project plan did not answer to all questions that stakeholders and especially investors would consider essential and compelling.
The theoretical framework was collected from related business bibliography, while the project plan was formed based on the interviews with the project’s team leader and members, observations and first-hand knowledge gained due the author’s personal proximity to the project. The internally produced material and data was exploited to create the truthful outline of the project plan, and to ensure that the contents are according to the actual decisions and operations.
The project plan of Culture Salon was profound and examined the feasibility and viability of the concept from several aspects. It was discovered that the theoretical framework, which is intended to be used for the marketing purposes of an actual, tangible products, have limitations that must be considered when handling an arts-related service concept. The investigation of the project plan revealed that the concept has a great chance to be both viable and feasible. However, it was found that the project plan did not answer to all questions that stakeholders and especially investors would consider essential and compelling.