BUSINESS ANALYSIS AND SUGGESTIONS FOR GESHANG FURNITURE AND FABRICS CO.LTD.
He, Xizi (2015)
Savonia-ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052810954
https://urn.fi/URN:NBN:fi:amk-2015052810954
Tiivistelmä
With the development of economic globalization and after joining in WTO, China was involved in the wave of economic globalization. Due to low cost and flexible mechanism, small and medium sized enterprises are more and more active in marketing and in the economy. Ge Shang Furniture and Fabrics Co. Ltd. is one of the small and medium sized companies in Anhui, China.
This thesis analyses the development situation of Ge Shang Furniture and Fabrics Co. Ltd and problems in the development, then proposes some counter measures to these problems to improve the competitiveness of the company.
This thesis analyses problems with SWOT analysis and makes quantitative research and qualitative research like interview and questionnaire survey to help giving better visions about the company and furniture market in Anhui. The qualitative research was done by interviewing manager in Ge Shang Furniture and Fabrics Co.Ltd. And a quantitative research was done by emailing to questionnaire to 150 people. These email addresses were got from a data base in the company.
The challenges of the company can be divided into four big parts. They are narrow capital channel, lack of talents, low technology and shortage of brand awareness. The main suggestions to the company also correspond to four main challenges.
This thesis analyses the development situation of Ge Shang Furniture and Fabrics Co. Ltd and problems in the development, then proposes some counter measures to these problems to improve the competitiveness of the company.
This thesis analyses problems with SWOT analysis and makes quantitative research and qualitative research like interview and questionnaire survey to help giving better visions about the company and furniture market in Anhui. The qualitative research was done by interviewing manager in Ge Shang Furniture and Fabrics Co.Ltd. And a quantitative research was done by emailing to questionnaire to 150 people. These email addresses were got from a data base in the company.
The challenges of the company can be divided into four big parts. They are narrow capital channel, lack of talents, low technology and shortage of brand awareness. The main suggestions to the company also correspond to four main challenges.