PROJECT AND MARKETING PLAN FOR A KICKSTARTER CAMPAIGN - SMART Q NIGHTLIGHT DEVELOPMENT
Zha, Hanliu (2015)
Oulun ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052811052
https://urn.fi/URN:NBN:fi:amk-2015052811052
Tiivistelmä
This Bachelor’s thesis was offered by the Chinese Android system development, hardware de-sign, and product manufacturing company Giayee Technology Co., Ltd.. The client wanted to make a smart nightlight and launch it on Kickstarter. This thesis detailed the entire process of data acquisition from potential customers, the analysis of which features the smart nightlight should have, the Kickstarter crowdfunding project’s marketing strategy and its aftermath.
I began by utilizing my skills in project management to draft a plan for the project. I collected and analysed all the data given to me by Giayee pertaining to the nightlight. I crafted surveys, which I distributed to the masses in order to collect a public opinion about the nightlights potential fea-tures. While this Q Light was under development, I wrote several press releases and created the Kickstarter campaign page, as well as created a promotion video for this smart nightlight. When the campaign was launched, I also contributed to the final marketing work, such as promoting it via a social media system, forums and emails. In order to enhance the Google search results of Q Light, I also tried to contact different news websites to get more news reports of this smart night-light. But the whole marketing process was a little bit in a hurry, so the results were not as good as we thought they would be.
As a result, this crowdfunding project failed in the end. But with this failure experience, I believe both me and the Giayee company will do a better job in the future.
I began by utilizing my skills in project management to draft a plan for the project. I collected and analysed all the data given to me by Giayee pertaining to the nightlight. I crafted surveys, which I distributed to the masses in order to collect a public opinion about the nightlights potential fea-tures. While this Q Light was under development, I wrote several press releases and created the Kickstarter campaign page, as well as created a promotion video for this smart nightlight. When the campaign was launched, I also contributed to the final marketing work, such as promoting it via a social media system, forums and emails. In order to enhance the Google search results of Q Light, I also tried to contact different news websites to get more news reports of this smart night-light. But the whole marketing process was a little bit in a hurry, so the results were not as good as we thought they would be.
As a result, this crowdfunding project failed in the end. But with this failure experience, I believe both me and the Giayee company will do a better job in the future.