Social Media : Origins and Marketing Potential
Lezo Castillo, Ari (2015)
Lezo Castillo, Ari
Metropolia Ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015053111457
https://urn.fi/URN:NBN:fi:amk-2015053111457
Tiivistelmä
In recent years social media has transformed many aspects of our lives, ranging from how we communicate with others and how we express our ideas, to even how we sell and advertise our products. It is that connection between social media and modern marketing what captivated the author to write this thesis. This thesis explores the potential of social media to become the ultimate marketing tool and how it got to such level.
Marketing is constantly evolving and creative individuals are always contributing with new approaches and tactics to solve the different difficulties companies face due to recent market changes and different situations, that technological advancements and changes in our lifestyle have brought us.
This thesis aims to provide the reader with an insight into social media origins and how it developed from there to become so important in our lives and our marketing decisions, at the same time that illustrates the benefits of social media marketing. This theoretical study was conducted by analysing several literature sources and assembling relevant and valuable information for the reader to have a solid knowledge about such an interesting topic that is so relatively new but yet so important for effective marketing strategies.
Marketing is constantly evolving and creative individuals are always contributing with new approaches and tactics to solve the different difficulties companies face due to recent market changes and different situations, that technological advancements and changes in our lifestyle have brought us.
This thesis aims to provide the reader with an insight into social media origins and how it developed from there to become so important in our lives and our marketing decisions, at the same time that illustrates the benefits of social media marketing. This theoretical study was conducted by analysing several literature sources and assembling relevant and valuable information for the reader to have a solid knowledge about such an interesting topic that is so relatively new but yet so important for effective marketing strategies.