The Market of Noodle Machine in China : Case study – Polar Device Oy
Zhao, Yurong (2015)
Oulun ammattikorkeakoulu
2015
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015060412378
https://urn.fi/URN:NBN:fi:amk-2015060412378
Tiivistelmä
This thesis topic is offered by Polar Devices. It is a start-up and found in 2014 in Oulu. They specialize in products and services related to kitchen appliances and small-sized commercial appliances. They invented a new type of noodle machine and patented it. They firstly target the Asian market. Before entering Chinese market, the understanding and exploring of the target market is necessary.
The main purpose of this research is to get more understanding of the noodle machine market in China, to make more accurate business decisions and reduce business risk. To be more specific, three subjects such as competitors, customers and distribution channels are analyzed to assess the market more detailed and useful for the commissioners. The thesis is conducted by the qualitative research method. The specific method is desk research in order to gather data on the inter-net.
The result of the thesis aims at helping Polar Devices to identify the market potential and decide wisely to their entry strategy in Chinese market. This research can be used by Polar Devices to gain a better insight of noodle machine in China market and a better understanding of pricing, competitors etc. Meanwhile, it can be taken as a scholarly reference for those who need it.
The main purpose of this research is to get more understanding of the noodle machine market in China, to make more accurate business decisions and reduce business risk. To be more specific, three subjects such as competitors, customers and distribution channels are analyzed to assess the market more detailed and useful for the commissioners. The thesis is conducted by the qualitative research method. The specific method is desk research in order to gather data on the inter-net.
The result of the thesis aims at helping Polar Devices to identify the market potential and decide wisely to their entry strategy in Chinese market. This research can be used by Polar Devices to gain a better insight of noodle machine in China market and a better understanding of pricing, competitors etc. Meanwhile, it can be taken as a scholarly reference for those who need it.