Market Entry Strategies in Chinese Market : Case Company-Fantastec Oy
Yang, Liu (2015)
Oulun ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015101915494
https://urn.fi/URN:NBN:fi:amk-2015101915494
Tiivistelmä
Fantastec Oy is a Finnish game company that develops educational games for children. At the moment, Fantastec has already launched their business in several markets with overseas partners such as Sylvan Learning from the U.S and Samsung from South Korea. Now, China is a potential market that Fantastec is interested in and wants to explore more about the market.
In recent years, China has made a great growth in market, which makes foreign companies are more interested in exploring their business in China. Since China is a so huge and potential market in the world, it would bring a lot of business opportunities for foreign companies.
In this thesis, the main objective is to make a clear and practical market entry strategy for Fantastec Oy based on Chinese market. Moreover, how to enter the market with partnerships is an important part in this case. To find out that what kinds of companies to cooperate with and how to cooperate with these companies will be focused in the thesis.
As for the research methodology, in this thesis, secondary research methods will be applied mostly. Both theoretical and practical parts will be included. Market research will also be applied with the methods of PESTEL analysis and SWOT analysis and other analyses will be discussed as well. Based on different researches of China, the most effective entry strategy will be figured out step by step.
The results indicated that partnerships are a very important for foreign companies to entering Chinese market. Partnerships will offer a lot of opportunities and make it much easier to get familiar with the local market and also offer a very useful network for foreign companies. Meanwhile, selecting the most suitable partner is a key factor. Then targeting on the right customer segmentation is quite important to develop the business. Moreover, adapting to the Chinese business style is another key factor to have successful business in China, therefore, having a good knowledge of Chinese business etiquette are what foreign businessmen need to pay attention to.
In recent years, China has made a great growth in market, which makes foreign companies are more interested in exploring their business in China. Since China is a so huge and potential market in the world, it would bring a lot of business opportunities for foreign companies.
In this thesis, the main objective is to make a clear and practical market entry strategy for Fantastec Oy based on Chinese market. Moreover, how to enter the market with partnerships is an important part in this case. To find out that what kinds of companies to cooperate with and how to cooperate with these companies will be focused in the thesis.
As for the research methodology, in this thesis, secondary research methods will be applied mostly. Both theoretical and practical parts will be included. Market research will also be applied with the methods of PESTEL analysis and SWOT analysis and other analyses will be discussed as well. Based on different researches of China, the most effective entry strategy will be figured out step by step.
The results indicated that partnerships are a very important for foreign companies to entering Chinese market. Partnerships will offer a lot of opportunities and make it much easier to get familiar with the local market and also offer a very useful network for foreign companies. Meanwhile, selecting the most suitable partner is a key factor. Then targeting on the right customer segmentation is quite important to develop the business. Moreover, adapting to the Chinese business style is another key factor to have successful business in China, therefore, having a good knowledge of Chinese business etiquette are what foreign businessmen need to pay attention to.