The experience of the candidate in the recruitment process : a case study of Finnish P&C Insurance
Juntunen, Riikka (2018)
Juntunen, Riikka
Laurea-ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201804034072
https://urn.fi/URN:NBN:fi:amk-201804034072
Tiivistelmä
This project was implemented for Finnish P&C Insurance Ltd, during fall 2017. Finnish P&C Insurance Ltd is a modern insurance company that produces tailor-made insurance services to its partners. The company is fast growing and thus it is actively recruiting more employees.
The purpose of the thesis was to examine the candidate’s experiences during the recruitment process to evaluate whether different-aged applicants perceive the process differently. In addition the aim was to examine whether there was any connection between the applicants perception of the recruitment process and the company image. The aim was to clarify the current situation of how candidates experience the different parts of the recruitment process and to see whether some areas should be improved.
The knowledge base of the report introduces different factors in the candidate experience during the recruitment process and also discusses how these factors affect the formation of the candidate experience. These factors included the job announcement, application phase, scheduling and communication. The knowledge base also discusses the possible connection between the candidate experience and the company image.
The empirical study was carried out by using a quantitative research method. The chosen method was the online survey. This method was used since the purpose was to study the applicant experience of large sample. By the results it was sought to make generalizations about the experience of jobseekers seeking to work for the company. The results help to develop and create a more positive candidate experiences in the future if there are correspondences in the responses. A questionnaire survey was used as the data collection method, which is the most commonly used method in a quantitative study. By using the survey, it was possible to carry out the research with a considerably larger sample. The study material was collected during October and November 2017 and responses were collected from 28 jobseekers.
Based on the research, it can be concluded that overall the applicants were quite satisfied with the recruitment process but still some areas would need small adjustments. Based on these results some suggestions were made that the company could use in the future in order to create even better candidate experiences. According to the study there was not a clear connection between the age and the candidate experience. However there was a noticeable connection between the candidate experience and how the candidate felt about the company after the process.
The purpose of the thesis was to examine the candidate’s experiences during the recruitment process to evaluate whether different-aged applicants perceive the process differently. In addition the aim was to examine whether there was any connection between the applicants perception of the recruitment process and the company image. The aim was to clarify the current situation of how candidates experience the different parts of the recruitment process and to see whether some areas should be improved.
The knowledge base of the report introduces different factors in the candidate experience during the recruitment process and also discusses how these factors affect the formation of the candidate experience. These factors included the job announcement, application phase, scheduling and communication. The knowledge base also discusses the possible connection between the candidate experience and the company image.
The empirical study was carried out by using a quantitative research method. The chosen method was the online survey. This method was used since the purpose was to study the applicant experience of large sample. By the results it was sought to make generalizations about the experience of jobseekers seeking to work for the company. The results help to develop and create a more positive candidate experiences in the future if there are correspondences in the responses. A questionnaire survey was used as the data collection method, which is the most commonly used method in a quantitative study. By using the survey, it was possible to carry out the research with a considerably larger sample. The study material was collected during October and November 2017 and responses were collected from 28 jobseekers.
Based on the research, it can be concluded that overall the applicants were quite satisfied with the recruitment process but still some areas would need small adjustments. Based on these results some suggestions were made that the company could use in the future in order to create even better candidate experiences. According to the study there was not a clear connection between the age and the candidate experience. However there was a noticeable connection between the candidate experience and how the candidate felt about the company after the process.