"advertising" - Selaus asiasanan mukaan Opinnäytetyöt (Avoin kokoelma)
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Audience perceptions of authenticity and engagement of marketing advertisements created by human and artificial intelligence
(2025)The increasing in the use of Artificial intelligence tools by the public in different industries including marketing has raised questions about how people perceive content written by AI in comparison to humans. The thesis ...Avoin saatavuus / Open access / Öppen tillgång -
Developing Marketing Practices for Unimove
(2023)This bachelor’s thesis focuses on the marketing aspects of Unimove’s services from the point of view of students from Oulu University of Applied Sciences, Oamk. The thesis looks at the main marketing methods from Kotler & ... -
Development on B2B customer relationship of advertising company: A case study of Heshi interactive advertising media company
(2022)The purpose of this thesis was to develop the B2B customer relationship of Heshi interactive advertising media company by improving its customer satisfaction and loyalty. The thesis was designed in two-part. The first ... -
Mobile Gaming: Advertising and User Experience - Impact of Ad Source Quality on User Experience
(2021)The commissioner for this thesis is Fingersoft, an Oulu-based company that was founded in 2012. The company operates in mobile gaming industry and has developed the very successful Hill Climb Racing. With all its titles ... -
Promoting the event for game developers to Japanese market – Case: Game Developers World Championship
(2021)The commissioner of this thesis is GDWC – the Game Developers World Championship, which is an online event for game developers and the managements are based in Finland. The author had practical training at GDWC in 2020 and ... -
Treasure or clutter? – What comes in the box? Parents’ perspective on educational subscription boxes
(2022)Educational subscription boxes are on the rise in the United States. The increasing demand for educational toys in Western Europe (Euromonitor International, n.d.), and the growing popularity of subscription boxes in the ... -
Use of OLEDs in advertising
(2022)The advantage of printed electronics is that it can be used in various ways across different business sectors to create new products or improve existing ones. Introduction of new technology can be challenging, but it also ...
