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How transnational Living Labs can help SMEs to internationalize?
(International Society for Professional Innovation Management, 2019)
Due globalization there are increasing opportunities for SMEs to pursue international markets. Transnational Living Lab (LL) approach has been suggested as a promising way to help SMEs to pursue in international markets. ...
Identifying Living Lab orchestrators’ individual-level skills
(European Network of Living Labs, 2019)
Living Labs Concepts and Implementation Plan for CIRC4Life-project
(European Commission, 2020)
Deliverable 7.1. provides a common framework for the Living Lab approach in CIRC4Life project and presents the Living Lab concepts developed for circular economy, which are to be utilized in WP1, WP2 and WP3. The Living ...
Understanding the underlying factors of living lab business model
(Lappeenranta-Lahti University of Technology LUT, 2020)
Living lab is an open innovation approach highlighting active user involvement, multi-stakeholder collaboration while conducing testing and development activities in real-life settings across the different innovation process ...
It Is All About Colour – How to Use Colours in Marketing Education
(Gruppo del Colore – Associazione Italiana Colore, 2020)
Although colours are very much present in the interior decorating of cafeterias, their effect on buying behaviour is not straightforward. The target of this study was to explore the impact the changing of the main colouring ...