Haku
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Integration of a start-up company into its market
(2020)
Businesses and especially start-ups, face significant problems while integrating into their target market. In this context, market integration definition is the extent to which a company remains profitable and relevant in ...
Operation of Sports Complex "Yubileynyy" during the Off-Season Period
(2020)
The aim of this thesis was to identify possible ways to improve the operations of the Yubileynyy sports complex during the off-season (June-July). The thesis raised questions of increasing the number of visitors as well ...
Social media marketing plan for Askartelukauppa Tmi Leila Tervapuro
(2020)
The purpose of this thesis was to create a social media marketing plan for Askartelukauppa Tmi Leila Tervapuro. The thesis examines what social media marketing is and how Facebook, Instagram and Pinterest can be utilised ...
How User-generated Content Can Improve Visual Brand Communication on Social Media
(2020)
The study aims to analyze the difference in performance between two types of visual content that companies may use in their brand communication – user-generated content and stock images.
This research provides insights ...