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Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
Analyzing & optimizing a small-scale e-commerce website : case company : Kipfashion
(2020)
Online businesses need to optimize their website as recent technology keeps evolving now and then. Adopting the factors that can help in keeping up with this pace is important in increasing the conversion rate. The main ...
Big idea for an integrated marketing communication campaign : Case study: Edunation's "Pathway" Product in Vietnam
(2020)
The purpose of this thesis is to figure out a big idea for an IMC campaign towards the target audience of Edunation’s “Pathway” product. The big idea will be applied in a complete integrated marketing communication campaign ...
Social media and website reporting: finding key metrics : A case study of a B2B company in Lahti
(2020)
This thesis looks into digital marketing performance and the key metrics to measure effectively the digital marketing efforts. The challenge for many marketers is not effectively showcasing the results from the digital ...
The main differences between responses to personalized advertising among generations
(2020)
The objective of the thesis is to define the main qualitative differences between responses to personalization among generations. This research is relevant since according to the previous research conducted in this field, ...
Step-by-step plan to succeed for an artist entering Russian music market by using social media tools
(2020)
The purpose of this research was to develop a step-by-step guide which can help any individual or group of people in entering Russian music market and to get to the top of the industry by simply putting in work and taking ...
Ethics in digital marketing
(2020)
The study aimed to determine whether there is a risk for companies of using hypertargeted advertising and to find out what changes should be made in the formation of the strategy to avoid negative attitudes from customers ...
Social Media Marketing For Logistic Service Provider Operating In The B-To-B Segment : Which Social Media Channels Should Be Used To Reach Decision-Makers Of Custom-ers And Partners
(2021)
Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of ...
Marketing plan for a local honey farm : Case: Valosen Hunajatila
(2020)
The objective of this study was to create a digital marketing plan, that focuses on social media channels Facebook and Instagram. This study attempts to answer the question: “What do honey customers consider when buying ...
Building a strong personal brand on Instagram
(2020)
The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained ...