Effective Communication in the Project IRIS

Abstract

All organizations whether large or small, commercial, government, charities, educational and other not-for-profit organizations have the responsibility to communicate with a range of stakeholders (Ihlen 2013). Traditionally, there are five communication tools: advertising, sales promotion, personal selling, public relations and direct marketing (Smith & Zook, 2011). Increasingly, digital media and the Internet in particular, are used to communicate with stakeholders. The objective of the project Introducing Reverse Innovation in Higher Education Institutes in Tanzania (IRIS) is to develop active pedagogy and create new cooperation in the HEI context, introduce new partnerships and disseminate the pedagogy model widely to a variety of stakeholders. Therefore, the IRIS project emphasizes the importance of effective communications in increasing awareness and engagement to its stakeholders.