Creating value propositions and service offering for the underground labs and their network: Part 2: Creation and reflection

Abstract

The purpose of the multidisciplinary BSUIN project is to develop a service offering of Baltic Sea Region’s ULs in order to increase their capability to utilize the facilities and research infrastructure of the underground labs for business development. Oulun University of Applied Sciences’ contribution in the project has been the service development process. The paper describes the process of creating value propositions and the service offering for the Underground Labs and their network within the BSUIN project by using service design as an approach. In addition, a generic customer journey and a business model for the network were proposed. Finally, a service design concept for that kind of service development was created. The present paper focuses on the creation and reflection stages of service design. Data was gathered by facilitating Service Design workshops and analysed by qualitative methods.