BRAZILIAN CONSTRUCTION MARKET: AN OVERVIEW AND MARKET ENTRY STRATEGIES FOR FINNISH COMPANIES
Nascimento, Paulo (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021101218554
https://urn.fi/URN:NBN:fi:amk-2021101218554
Tiivistelmä
The primary research aim was to develop an internationalization process for Finnish companies having the prospect of expanding their activities into the Brazilian construction market. Initially, a market overview was conducted to find the patterns that will help the selection of the optimal entry mode strategy. The challenges of this study were to explain how to choose a proper market entry mode for Finnish companies and why investing in Brazil would be an advantage for them.
The research methodology adopted was qualitative and the secondary data collection was accessed. Websites, books, journals, and magazines from the Brazilian, Finnish and International media were visited to evaluate the Brazilian con-struction market and to suggest the optimal entry mode strategy for Finnish companies.
In conclusion, the outcome of the research was a Brazilian market overview, an entry mode strategy suggestion and a practical step-by-step entry process description. Moreover, the study explained the taxes, laws, and the bureaucratic process. Pertaining to the Brazilian market overview, the research also introduces the main player, market size and market growth expectations of the construction and infrastructure industries.
The research methodology adopted was qualitative and the secondary data collection was accessed. Websites, books, journals, and magazines from the Brazilian, Finnish and International media were visited to evaluate the Brazilian con-struction market and to suggest the optimal entry mode strategy for Finnish companies.
In conclusion, the outcome of the research was a Brazilian market overview, an entry mode strategy suggestion and a practical step-by-step entry process description. Moreover, the study explained the taxes, laws, and the bureaucratic process. Pertaining to the Brazilian market overview, the research also introduces the main player, market size and market growth expectations of the construction and infrastructure industries.