Improving the sales of additional services in Power Limingantulli
Pikkumäki, Eetu (2021)
Pikkumäki, Eetu
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021122990592
https://urn.fi/URN:NBN:fi:amk-2021122990592
Tiivistelmä
This thesis was a study on how to improve additional services sales in Power Limingantulli. My goal with this study was to find ways of increasing services sales, which would then develop me and my colleagues’ sales skills. These ways were found with the help of sales theory from literature, and an empirical research based on interviews.
The thesis begins with an introduction of the topic and is then followed by a brief presentation of the case company. The next section is about the theory of services sales, where literature and web sources were used for the gathering of information. Then a very thorough insight to Power’s services was written with the help of my own and colleagues’ knowledge with the addition Power’s website. The study consists of an empirical section and the method used was qualitative research on the form of an interview. The results of the study were then analysed, and the thesis ends with conclusions and discussion.
The answers indicated that the salespersons believe in Power’s selection of services and that they are beneficial for all parties which are the customer, the salesperson, and the company. Ways to improve the sales of additional services were received, which will reflect positively on Power Limingantulli’s services sales. The theoretical framework was apparent on this study, as theory was reflected in order to create actions for the sake of this study’s purpose. With the help of theory, a more comprehensive understanding of the interviewees’ answers was made possible. Further studies should focus on trying to find concrete ways of resolving this issue, rather than focusing on the reasons of not offering or selling additional services. On the other hand, I believe that sales is a skill based on experience, personality, and the environment, rather than theory.
The thesis begins with an introduction of the topic and is then followed by a brief presentation of the case company. The next section is about the theory of services sales, where literature and web sources were used for the gathering of information. Then a very thorough insight to Power’s services was written with the help of my own and colleagues’ knowledge with the addition Power’s website. The study consists of an empirical section and the method used was qualitative research on the form of an interview. The results of the study were then analysed, and the thesis ends with conclusions and discussion.
The answers indicated that the salespersons believe in Power’s selection of services and that they are beneficial for all parties which are the customer, the salesperson, and the company. Ways to improve the sales of additional services were received, which will reflect positively on Power Limingantulli’s services sales. The theoretical framework was apparent on this study, as theory was reflected in order to create actions for the sake of this study’s purpose. With the help of theory, a more comprehensive understanding of the interviewees’ answers was made possible. Further studies should focus on trying to find concrete ways of resolving this issue, rather than focusing on the reasons of not offering or selling additional services. On the other hand, I believe that sales is a skill based on experience, personality, and the environment, rather than theory.