Implementing B2C Marketing: case Ylä-Kainuun Puutuote Oy
Lehtonen, Santeri; Tornberg, Tero (2022)
2022
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202205047065
https://urn.fi/URN:NBN:fi:amk-202205047065
Tiivistelmä
This thesis was commissioned by Ylä-Kainuun Puutuote Oy.
The objective of this thesis is to implement B2C-marketing using the SOSTAC-model, for a com-pany that has not done marketing before.
The theoretical part of this thesis can be divided into two sections, first section relating to digital marketing and the digital marketing channels as a whole and secondly about the SOSTAC-model which is used as a frame for planning the marketing for the case company
An interview was conducted with CEO of the case company to obtain more knowledge about the current situation of the company and to find a consensus on how the implementation of marketing would be done in the most efficient way taking the resources into consideration
As a result, the actions needed for the case company to start its marketing practices are pre-sented in the fourth chapter with SOSTAC model being the framework.
The objective of this thesis is to implement B2C-marketing using the SOSTAC-model, for a com-pany that has not done marketing before.
The theoretical part of this thesis can be divided into two sections, first section relating to digital marketing and the digital marketing channels as a whole and secondly about the SOSTAC-model which is used as a frame for planning the marketing for the case company
An interview was conducted with CEO of the case company to obtain more knowledge about the current situation of the company and to find a consensus on how the implementation of marketing would be done in the most efficient way taking the resources into consideration
As a result, the actions needed for the case company to start its marketing practices are pre-sented in the fourth chapter with SOSTAC model being the framework.