User experiences optimization for e-commerce website
Chen, Shen (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022073019339
https://urn.fi/URN:NBN:fi:amk-2022073019339
Tiivistelmä
The rise of E-commerce over the past 20 years, has changed the society dramatically, not only in the retail industry. In the recent years, online store is considered to be the must have facility for many company. It is now also transferred to be one of the key sales channel for retail store as well.
The purpose of the thesis is to analyze and evaluate the User experiences of target company website: CM-44.com, suggestion and recommendation will be provided to fix the User Experience issues and to help case company to improve the overall user experiences and satisfactions for its customer when browsing and conducting purchase on the website. The outcome of the thesis also supports deciding online marketing strategy and help company to improve sales performance.
This thesis consists of two parts. First part is Theoretical Background, which provide the definitions of Usability, User Experiences, Heuristics Evaluation. In the second part, User experiences will be evaluated by the Heuristics evaluation method from User point of view, based on the thoracal principals.
Finally, the findings gathered from the evaluation will be listed in the thesis. Corresponding suggestions and recommendation will be provided based on the issues found, for the target company to consider for improving the overall User Experiences (EX) of the CM-44.com.
The purpose of the thesis is to analyze and evaluate the User experiences of target company website: CM-44.com, suggestion and recommendation will be provided to fix the User Experience issues and to help case company to improve the overall user experiences and satisfactions for its customer when browsing and conducting purchase on the website. The outcome of the thesis also supports deciding online marketing strategy and help company to improve sales performance.
This thesis consists of two parts. First part is Theoretical Background, which provide the definitions of Usability, User Experiences, Heuristics Evaluation. In the second part, User experiences will be evaluated by the Heuristics evaluation method from User point of view, based on the thoracal principals.
Finally, the findings gathered from the evaluation will be listed in the thesis. Corresponding suggestions and recommendation will be provided based on the issues found, for the target company to consider for improving the overall User Experiences (EX) of the CM-44.com.