Market analysis of early childhood education and care sector in Turkey
Kilic, Murat (2022)
Kilic, Murat
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022101821332
https://urn.fi/URN:NBN:fi:amk-2022101821332
Tiivistelmä
The Finnish education export industry has been evolving in recent years, and the expectations towards industry income are pretty high. The Turkish education market is tremendous, and the demand from the Finnish education export industry is relatively high and optimistic, which can turn into huge profits for Finland. Products and services can be delivered to municipalities, governmental organizations, private schools, universities, kindergartens, and foundations from all levels of education.
Turkey as a country is strategically important between the East and the West. Turkish entrepreneurs and officials are actively involved in the Middle East area in almost every profitable industry, whether as a direct supply or representation of European and American companies. Their network and connections can make the Finnish providers' market entries easier and with less paperwork.
The Turkish education system differs significantly from the Finnish education system. A significant cultural difference is evident in the education sector as in other businesses.
The method selected for this study was semi-structured theme interviews with professionals from the ECEC sector in Turkey conducted online in 2021. The theme interviews aimed to identify the perspectives of different players who have a crucial role in the education field and determine the critical approaches in the target country.
The thesis was completed by first building a theoretical framework of the market analysis. Then, the ECEC ecosystem was explained with the most crucial elements as the Ministry of Education, governmental organizations, private school owners, universities, and the most active publicly known people working on developing the ECEC system in Turkey.
Based on the research results, the Finnish education export players were found to have good opportunities to succeed in the Turkish ECEC market. The brand of Finnish education was also found to be remarkably valued and respected in Turkey, which makes the market more accessible. Different cultures and practices create the biggest challenges in the country, but with the right partners and networks, solutions are feasible
Turkey as a country is strategically important between the East and the West. Turkish entrepreneurs and officials are actively involved in the Middle East area in almost every profitable industry, whether as a direct supply or representation of European and American companies. Their network and connections can make the Finnish providers' market entries easier and with less paperwork.
The Turkish education system differs significantly from the Finnish education system. A significant cultural difference is evident in the education sector as in other businesses.
The method selected for this study was semi-structured theme interviews with professionals from the ECEC sector in Turkey conducted online in 2021. The theme interviews aimed to identify the perspectives of different players who have a crucial role in the education field and determine the critical approaches in the target country.
The thesis was completed by first building a theoretical framework of the market analysis. Then, the ECEC ecosystem was explained with the most crucial elements as the Ministry of Education, governmental organizations, private school owners, universities, and the most active publicly known people working on developing the ECEC system in Turkey.
Based on the research results, the Finnish education export players were found to have good opportunities to succeed in the Turkish ECEC market. The brand of Finnish education was also found to be remarkably valued and respected in Turkey, which makes the market more accessible. Different cultures and practices create the biggest challenges in the country, but with the right partners and networks, solutions are feasible
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