Service Design for Circular Economy: Transforming Clothing Industry Customers’ Purchasing Behaviour for the Planet
Fahmy, Tarek; Nikitina, Ekaterina (2022)
Fahmy, Tarek
Nikitina, Ekaterina
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121530053
https://urn.fi/URN:NBN:fi:amk-2022121530053
Tiivistelmä
Circular economy (CE) is a concept that describes how items and goods are transformed at the end of their lifecycle and after finishing their planned service and task into resources for others to use (Ellen Macarthur Foundation, 2021). As a result, industrial ecosystems’ loops are closed and waste is minimised. CE as a term is increasingly gaining attraction from academia, industry professionals, and policymakers. Nevertheless, there is no clear, tested, and trusted way to guide all stakeholders and users on how to reach a CE ideal scenario for a more sustainable ecosystem and future for our planet and societies.
The thesis work is presented as a thesis portfolio and includes a theory review on the circular economy ecosystem and business models, a description of service design and a human-centric approach as the methodology we used, and five different case studies. The case studies are Touchpoint, which includes two different studies from the perspectives of two different teams: NOSH, Open Innovation Camp, and finally back&forth which is our main thesis work. The first study, Touchpoint, focused on business models for a sustainable garments’ company, and two renewed business models were offered as a solution. The second, NOSH, addressed the challenge of growing a women's clothing company responsibly by incorporating a digital solution for virtual fitting and offering second-hand options alongside new clothes in the web-shop. In the third one, Open Innovation Camp, circular business models were studied. The last and main project, back&forth, offers a mobile application as a digital solution to the challenge of users’ low engagement in circular activities. The digital solution back&forth aims to extend the lifetime of the clothes by circulating the goods between users.
The thesis work is presented as a thesis portfolio and includes a theory review on the circular economy ecosystem and business models, a description of service design and a human-centric approach as the methodology we used, and five different case studies. The case studies are Touchpoint, which includes two different studies from the perspectives of two different teams: NOSH, Open Innovation Camp, and finally back&forth which is our main thesis work. The first study, Touchpoint, focused on business models for a sustainable garments’ company, and two renewed business models were offered as a solution. The second, NOSH, addressed the challenge of growing a women's clothing company responsibly by incorporating a digital solution for virtual fitting and offering second-hand options alongside new clothes in the web-shop. In the third one, Open Innovation Camp, circular business models were studied. The last and main project, back&forth, offers a mobile application as a digital solution to the challenge of users’ low engagement in circular activities. The digital solution back&forth aims to extend the lifetime of the clothes by circulating the goods between users.