Role-playing based B2B sales practice improves learning in Entrepreneurship Education
Mumi, Atthaphon; Lappalainen, Harri (2023)
Turun ammattikorkeakoulu
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2023031431491
https://urn.fi/URN:NBN:fi-fe2023031431491
Tiivistelmä
By utilizing ethnographical method, it was observed that the level of entrepreneurship related performance of the observed students improved during the four-month course. t was found that the role-play based B2B sales practice influenced students entrepreneurship related performance, like creativity, risk taking, and improvisation.